SOA Approach to integration

I recently read this post on TSS, where someone claims REST is object-oriented while SOAP would be process-oriented. That's a funny way to compare these approaches, it is not false but SOAP can also be object-oriented if you want, and Data Services are all about that, the difference is that you can manage the level of granularity in data integration, you are not limited to encapsulate any "atomic resources" (whatever it means) with CRUD APIs.